Nvidia has agreed to buy Hugging Face, a popular open-source artificial intelligence hub, for $12.9 billion. The acquisition would mark a significant expansion for the chip maker beyond its hardware business into cloud-based AI services.

Hugging Face operates as a collaborative platform where developers share and build AI models. The company has become a central hub for open-source machine learning, hosting thousands of pre-trained models and datasets that developers use to build AI applications. The platform has attracted a large community of researchers and companies working on natural language processing and other AI technologies.

The deal would allow Nvidia to deepen its position in the AI industry beyond selling graphics processing units. By acquiring Hugging Face, Nvidia would gain direct access to a thriving ecosystem of AI developers and the infrastructure they rely on. The move would also represent a return to the cloud business for Nvidia, which has previously focused primarily on hardware sales to cloud providers and enterprises.

Nvidia has dominated the market for AI chips, with its GPUs becoming the standard hardware for training and running large language models. The company's chips power most major AI systems, from ChatGPT to Google's AI services. However, as competition intensifies in the chip market, the acquisition would give Nvidia a stronger foothold in the software and services layer of the AI stack.

The $12.9 billion price tag reflects the growing value investors place on AI infrastructure companies. Hugging Face had previously raised funding at lower valuations, but the explosion of interest in generative AI over the past two years has driven up the worth of companies positioned at key points in the AI development pipeline. The acquisition would need to clear regulatory approval before closing.