Shakira and Burna Boy led an extensive pre-match performance before Mexico faced South Africa in the opening match of the 2026 FIFA World Cup at the Azteca Stadium. The ceremony reflected FIFA's commitment to expanded entertainment at this year's tournament, particularly catering to American audiences.
The opening show featured a lineup of additional artists performing alongside the two headliners. Alejandro Fernández, Belinda, Danny Ocean, J Balvin, Lila Downs, Los Ángeles Azules, Maná, and Tyla all participated in the pre-match entertainment.
The 2026 World Cup marks a historic moment for the tournament. It represents the first time the competition has been hosted across three countries, with matches taking place in the United States, Canada, and Mexico. The expanded format now includes 48 teams, an increase from the traditional 32-team structure.
FIFA has significantly increased pre-match entertainment throughout this World Cup. Each of the host countries will feature opening ceremonies for their first games. In Toronto, Alanis Morissette and Michael Bublé headline the show before Canada plays Bosnia and Herzegovina. Later in Los Angeles, Katy Perry, Lisa, Rema, Anitta, and Future perform before the United States meets Paraguay.
Shakira's involvement in World Cup performances carries historical significance. The Colombian artist previously performed "Waka Waka" at the 2010 World Cup in South Africa, which became one of the best-selling singles of all time. Her participation in the 2026 opening ceremony continues her long association with the global sporting event.
Burna Boy brings international recognition to the ceremony. The Nigerian artist has gained prominence in recent years, and his appearance on the World Cup stage highlights the global reach of contemporary music. His collaboration with Shakira demonstrates the tournament's effort to blend diverse musical styles and cultural influences.
The opening ceremony format traditionally combines musical performances with cultural displays from host nations, establishing the tone for the month-long tournament. The final match is scheduled for July.
Beyond the opening ceremony, FIFA's entertainment plans have drawn attention from World Cup broadcasters. Rights holders expressed frustration over uncertainty regarding the half-time show at the final, where Madonna, Shakira, and BTS have been booked to perform. The lack of confirmation about the break's length has created scheduling challenges for commercial broadcasters needing to sell advertising inventory. One source indicated uncertainty about whether the interval could stretch between 25 and 30 minutes, significantly longer than the average Super Bowl half-time show of 12 to 15 minutes. According to International Football Association Board rules, players are entitled to an interval not exceeding 15 minutes at half-time.